HookedIt saves fly fisherman time and money.

Our goal is to find the best deals on fly fishing gear and apparel so you don’t have to.

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How it works

We find the best deals on fly fishing rods, reels, apparel, and other accessories. We aggregate our findings on this site to provide anglers with a resource for discounted fly fishing gear.

Anglers who wish to purchase products featured on HookedIt will be redirected to the local fly shop where the transaction can be completed.

The concept

Let's face it, fly fishing is an expensive sport and requires a continued investment in gear. Our goal is to make that investment easier on your wallet, while also supporting local fly shops rather than big box retailers.

Buy local

Local fly shops are critical to the long term sustainability of fly fishing and the conservation of our precious waterways. They also play a key role in the development of the fly fishing community. Together, we can support local fly shops through the reduction of inventory, to make room for additional gear.

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Visitors can take advantage of our deals and be notified of site updates and the best fly fishing sales by subscribing to our newsletter in the space below.